Case Study - Sulzer Chemtech in Switzerland
Hans Keist, Director of Mixing and Reaction Technology for Sulzer Chemtech Ltd, used V·I·S·A with a team of managers to evaluate the benefits of multiple options for equipment fabrication.
The team needed to collectively evaluate several mutually exclusive options for fabrication of equipment. They needed to consider many alternatives including internal and external locations, sites in Europe and Asia, insourcing and outsourcing.
The criterion for each alternative was manifold and included; protection of I.P., cost of goods sold, time for transportation, control on operations (e.g. ability to ensure instant supply to customer), ability to develop markets, and more.
"The most powerful element of V·I·S·A is the ability to incorporate multiple, monetary and non-monetary aspects from an array of stakeholders"
A team was established with people from operations, sales, procurement, and technology divisions plus members of the senior management of the Mixing and Reaction Technology division, and totaled eight individuals.
Having used V·I·S·A during his MBA at Strathclyde University, Hans was able to utilize V·I·S·A in the same way he had during his assignments. The one main difference for him was the recently added 'Decision Wizard', which makes it easy for people who have never seen V·I·S·A before to get started making decisions straight away.
"V·I·S·A allows us to visualize the evaluated options, enables an understanding of the respective trade-offs, and offers the possibility of "testing the waters" by quickly performing a sensitivity analysis."
Sulzer met their goal by collectively gaining what Hans calls "a concise understanding of our own manufacturing facility". What the team created turned out to be an integral element in their business model. The process was very valuable as it fostered a more comprehensive grasp and more commitment of our organization to carry the decision forward.
Team members who had never worked with V·I·S·A before were very impressed by the insight gained during the course of evaluation, and the possibility for visualization V·I·S·A offers.
"V·I·S·A is powerful tool for indepth securitization of options and informed decision making. I certainly will use V·I·S·A for future projects."
The Benefits of V·I·S·A
V·I·S·A helped the team to: